Find Your Brand as a CEO

Rihanna was paid $0.00 for the Superbowl. Why? Because she understands the power of branding. Surprisingly, many top executives don't.

The common mistake for many leaders is they don't have a brand. They haven't even taken the time to figure out what kind of leader they want to be.

So, who are your leadership role models? What's your leadership style? What's your brand of leadership?

Once you answer these questions, you can create your own development path to becoming the leader you've always wanted to be.

And your Chief of Staff can help you along this path, serving as your communications director, internal champion and leadership coach.

Here’s a picture of Rihanna killing the branding game. Source: Elena Verna.